Top 11 Mobile App KPIs To Measure Quality & Performance
Introduction to KPIs
Mobile app KPIs are Key Performance Indicators that help in calculating the performance and success of your mobile app. When you track KPIs from time to time, it helps attract the attention of shareholders and investors.
Let’s know about the important KPIs:
Load Speed
Load speed is an important app KPI. Users don’t like to wait, and if your app takes time to load, users will leave your app. Your app should load in under three seconds.
Screen Resolutions
Screen resolution is also a crucial metric; this is especially useful for Android apps as iPhones have limited models. It is beneficial to know which screen resolutions are the most popular.
App Downloads
App downloads depict the number of times an app is installed by users. Few downloads mean you lack in the areas such as app description, screenshots, and/or marketing efforts. App store optimization techniques can help you increase the number of downloads.
Rating and Reviews
App rating and reviews are critical KPI. It helps measure the app growth. The number of positive reviews should be in the majority as it is an indicator that users like your app. In case of negative reviews, one should focus on the issues and resolve them on time.
Session Length and Depth
Take a look at session length; you will come to know a lot about how engaging your app actually is for users. Session depth provides knowledge about how close users get to a target point, such as buying products.
Churn Rate
Through app churn rate, you can know how many users abandon your app after using it a few times. Keep the churn rate low. People abandon your app due to many reasons; some of the top reasons are:
- Frequent app crashes
- No updates
- No achievement left (in the case of a gaming app)
Daily and Monthly Active Users
Active users are the ones that use your app frequently. Ideally, this number should increase every month. You can use push notifications and marketing strategies to increase the number of active users on your app.
Average Revenue Per User
Are users spending on your app? User behavior will be different as per the operating system; Android users make many small purchases while iOS users spend more.
Purchases
How many purchases do users make on your app? If the number is not growing, you need to have a strategy in place.
The time it takes for users to make the first Purchase
In every industry, the time it takes for a user to make the first purchase is different. Get to know the average for your industry.
Conversion Rate
You may have thousands of users, but the conversion rate is crucial for you if your revenue comes from selling goods or services. Making personalized offers help in increasing the conversion rate. Also, your call-to-action buttons should be clearly visible.
Cost Per Install
In the initial stage, it’s quite challenging to acquire new users. You must find out how much do you spend on acquiring a user and how much revenue do you get. Get a clear idea about the marketing channel that brings you the most customers.
Conclusion
In this article, we discussed the important KPIs that are crucial to determining your app’s success and performance. It is important to check these indicators from time to time. You need to act on the insights to improve your app. Also, if you find it difficult to keep track, you can partner with a leading software development firm so that you can focus on core business activities.
