The Latest Trends In Event Management Software That Can Transform Your Event
In the new decade, the event management software industry is flourishing. With the increase in app-based online technologies, we see high standards in the event planning market. In the coronavirus pandemic, there has been a sharp rise in the number of event software platforms, especially those that can be used on mobile devices.
The Growth of Event Management Software in 2020
It is not surprising that in today's tech-driven world, the event management software market is growing. The majority of people turn to their mobile devices for various needs; for the event management industry, it is high time to utilize new technology rather than juggling with papers all day.
Mordor Intelligence conducted a study in which it valued the event management software market at $8.144 billion in 2019. The study also projected that the event management software market would reach $14.94 billion by 2025, with a compound annual growth rate of 10.65%. It means the event management software industry is expected to grow 40% in the next five years.
Let's see the top trends in the event management software:
Facial Recognition
Facial recognition technology registers the facial features of the attendee using photos uploaded by the attendee during the registration process, and when the attendee checks in the event, he is allowed entry when the photos uploaded match the attendee. When facial recognition is successful, the software automates personalized actions, such as printing a badge with the attendee's name, providing lunch vouchers, etc.
Facial recognition technology saves time; it speeds up event check-ins, collects valuable leads, and improves security. It's a great way to know which booths are visited the most by the attendees. The facial recognition feature also provides session attendance data.
Also, the facial recognition technology makes the venue attractive to corporate planners. It provides automation, which means less need for human resources and low cost.
Live Streaming
One of the crucial elements of planning events is engaging attendees. The majority of times, event professionals are able to engage the attendees live; however, what about the online attendees? Live streaming is the new trend and is here to stay. Live streaming is a great way to extend your reach to people who are not able to attend in person or are not inclined towards a particular event. When you sell live streaming access, you produce new revenue streams.
Projection Mapping
Projection mapping is an augmented reality technology, which helps to improve the attendee's experience. In projection mapping, animation, videos, graphics are projected onto any surface; it turns everyday items into interactive and colorful 3D displays.
For event planners, projection mapping is a great way to build buzz and add a wow factor. It's a cost-effective technology to perform optical illusions on practically anything- on landmarks, stages, etc.
You can be as creative with projection mapping as you want, as it has no limits. Want to display the speaker's keynotes from his bestseller? Use projection mapping. Want to have an interactive art display? Use projection mapping.
The technology saves money for event planners as they don't have to physically construct anything on the place, just have fun with the technology!
Second Screen
In presentations, meetings, and video conference solutions, attendees use their smartphones, so why not use the screen as an engagement tool? "Second screen technology" can be used on any mobile device; it not only helps in learning but also provides information on the interests and behavior of attendees. Attendees can use the second screen technology to take notes, participate in text-based question and answer sessions, and follow slide presentations. Attendees can also follow social media links and visit websites.
It is the event planner's job to improve the attendees' experience and the second screen technology helps them do so. The technology helps engage attendees and make the event a successful one.
Seminars that are held in big halls face the problem of low interaction by the audience. This is because, in large areas, it becomes a problem to see and hear speakers clearly. The second screen technology can help in this regard and is cheaper than making any physical upgrades.
Event Diagramming in 3D
To ensure the success of your event, the conference management software provides a detailed picture of an event layout- seating, flow, floor plans, foot traffic, cabling, lighting, and other room elements. The software gives you customizable and accurate project planning by taking into account the venue design and size.
How Event diagramming in 3D helps Event Planners?
. Everything will be sorted on the big day; no risks involved
. The event planner will know the diagram to scale
. You can provide 3D' fly-throughs' to stakeholders to explain your vision
. You can effectively plan seating charts
. The software helps the event planning team to identify and accommodate VIPs.
When you have used the feature a few times, you can show the diagrams of past events to new clients. It helps sales reps to collaborate with event planners in real-time and visually portrays upsells.
Wearable Tech
Wearable tech like smartwatches is not only for monitoring your fitness. Wearable tech can enhance the event experience, whether at business conferences, concerts, or art festivals. With wearable tech, attendees get real-time updates on their tickets, seamless check-ins, and so much more. With wearable tech, attendees can navigate their ways to seats and conferences. It provides all the information and assistance to attendees.
When attendees link their smartwatch with the online event management software, they can enhance communication and streamline tasks.
In addition to that, attendees get real-time data about the event, which helps in improving the overall experience.
Wearable tech provides event planners with important customer data and insights that help them execute future events with success.
Enhanced Personalization
Everyone loves the personalized experience. When people go to sports events, seminars, or concerts, a personalized experience can make a difference. Personalized experiences resonate with participants.
Artificial intelligence, real-time data, and big data are now used to generate insights for better personalization.
AI tools help event organizers identify speakers, potential participants, staff, and influencers. Tools help them pick the best topics, choose better venues, and target the right audience. Personalization helps in choosing relevant products, services, and courses to attendees.
AI-Powered Matchmaking
There is no doubt that artificial intelligence is one of the most promising technologies out there. In the event industry, it can help both event planners and attendees tremendously. AI has the power to quickly process huge amounts of data by applying intelligent algorithms to detect patterns and learn from them.
AI, in combination with data gathered from the registration process, it can provide an accurate matchmaking experience by connecting people with each other on the basis of common interests, industries, and other predefined attributes. Similarly, attendees can be matched with exhibitors to provide meaningful leads and suitable vendors.
Final Words
Conference and event management software makes the task of organizers easy and provides a great experience to attendees. The above top trends are here to stay, and you should definitely utilize them in your event management software to provide a seamless experience to users.
